How we work · 08

Editorial policy and review standard

A public standard for sourcing, safety, evidence and corrections.

1. Source hierarchy

Time-sensitive UK rules are checked against GOV.UK, APHA and legislation. Welfare and health explanations prioritise veterinary manuals, veterinary organisations, universities and recognised animal-welfare bodies.

2. Health boundary

Health content describes observation, prevention, biosecurity and routes to help. It does not diagnose an individual bird or prescribe treatment. Urgent signs and notifiable-disease obligations are given prominent placement.

3. Experience claims

We will not claim first-hand experience or qualifications that we cannot evidence. Guidance distinguishes documented sources from direct observation.

4. Corrections and updates

Material corrections will be dated. Rules and source guidance will be rechecked when a page is substantially updated. A public corrections contact will be added when editorial operations open.

5. Artificial intelligence

Automation may assist structure, editing or quality checks, but factual claims still require source review. We will not invent testing, owners, veterinarians, qualifications, quotations or first-hand experience.

6. Privacy and measurement

Optional Google Analytics measurement is blocked until a visitor explicitly accepts it. Visitors can reject analytics without losing access and can reopen Cookie settings from every page.

Policy version: 1.1 · Updated 2 September 2026